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Logo, signet, jingle
In everyday conversation the term logo is used for pictures related to some company or concept. People in graphic arts and marketing, however, make a more subtle differentiation.
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Signet [n, neutr.] Zeichen, kennzeichen, schutzmarke, siegel. |
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brand [n, neutr.]
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Brand [n, neutr.] Handels- oder warenzeichen, sorte. |
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jingle [n, neutr.]
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Jingle [n, neutr.] Tonsignet eines radiosenders oder einer bestimmten sendung. |
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label [n, neutr.]
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Label [n, neutr.] Marken- oder firmenbezeichnung auf etikette. |
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logo [n, neutr.] Symbol for a company or a registered product-group. |
Logo [n, neutr.], logotype Firmen-markenzeichen mit lesbarem schriftinhalt. |
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logotype[n, neutr.]
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Schriftzug [n, masc.] Lesbarer marken- odr firmenname. |
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signation [n, neutr.]
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Signation [n, fem.] Signet / Schriftzug / logo eines fernsehsenders. |
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symbol [n, neutr.] A depiction of a concept with no commercial conotation. |
Symbol [n, neutr.] Bildhaftes zeichen ohne kommerziellen bezug. |
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Sources
Swiss publication Produktion+Print, Nr. 10, Oktober 1996. Definitions according to Duden / Wahrig / Langenscheidt.
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